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Shrinking Market
Customers / Needs are increasing
Funding is decreasing
Possibly will grow in future
Growth Market
Both Customers / Needs and Funding are increasing
Both Customers / Needs and Funding are decreasing
Limited Growth Market
Customers / Needs are decreasing
Funding is increasing
It will eventually stop increasing since decreasing Needs
Customers / Needs
Funding
Decreasing
Increasing
Market Trends Matrix
